Running digital marketing campaigns without tracking the right numbers is like managing a business without looking at your accounts. You might feel busy, you might even feel confident but you have no real basis for the decisions you are making. This is where most Indian SMEs, clinics, retail businesses, and...

Picture this. A retail clothing brand in Jaipur spends ₹20,000 on Google Ads in its first month. The clicks come in, but the enquiries don’t. The campaign is paused, the budget is gone, and the owner concludes that digital advertising simply doesn’t work for businesses like theirs. A few lanes...